It is essentially a physical sensation which is as well described as tingling in the brain which often spreads to other parts of the body. It is triggered by audio, visual and touch stimuli and comes with feelings of deep relaxation and well-being. Whispering, personal attention, subtle and crisp sounds slow movement all can trigger ASMR.

ASMR stands for Automatic Sensory Meridian Response and feels wonderful to most people, some would describe it even as euphoric and elating. Accompanying so called tingling is often mind emptying, deep relaxation and beautiful state of mind. Everybody experiences ASMR differently as well as with different intensity.

Even though ASMR is not a new phenomenon as such, the term ASMR was coined only in 2010 and since then its awareness and popularity has grown globally.

Why is it called ASMR?

Autonomous - happens automatically on its own

Sensory - it is a physical sensation

Meridian - pathways around and in the body through which energy, or chi, flows

Response - primarily reaction to something